Music plays an integral role in creating the atmosphere and feel of any online video content. Picking the perfect music track can go a long way to marking the potential success of your video. Having a suitable track can elevate the professionalism and message of your content, as well as driving home the mood and ambience.

When shaping a brand identity, brands that have a great back story and use their ‘creation story’ to define their culture and proposition ultimately build genuine connections with their customers; elevating a transaction into a shared experience, or membership into a special club.

Looking for the perfect social media strategy but no idea where to start? Excentra can provide you with a bespoke social media package primed for online success.

Struggling to turn your great content into actual web traffic? Previously we discussed the best practices for increasing social media engagement and amplifying content across networks for online success. With 2.4bn people worldwide regularly using social media, these channels have become hubs for customer-centric marketing and client dialogue. 

Companies that enjoy unrivalled success across their social channels do so by creating a tailored social media package, often including a detailed campaign strategy, planned posts and content, and eventual optimization for these platforms. So, with such a vast potential network to tap into, implementing the best social media package will place you front and centre for maximising the reach of your content.

Video is everywhere. Youtube receives more than one billion unique visitors per month. Modern social media consists of an abundance of short-form video content marketing.

According to statistics, by 2017 video will account for 69 per cent of consumer internet traffic. With stats like this, it is no surprise that content marketers are scrambling to join the ever-expanding online video market.

But how do you create shareable and successful videos? You may already have access to high-quality video content marketing, or produce it yourself, but how do you crack the social media video market?

Here are my key content tips to consider when looking to produce a potential viral video:

Keen to maximise the reach of your content on social media? Create the perfect strategy for success and discover the benefits of a social media calendar.

Unsure of how to implement a consistent brand identity across your networks? Wondering how often you should be posting to your channels?

Social media is an invaluable tool for increasing audience engagement, providing an expansive platform for your content marketing. However, like any form of marketing, without the right strategy and dedicated plan in place, your social media content is unlikely to create any long-term organic growth for your website figures.

Implementing the right campaign strategy can not only enhance reach and drive traffic to your website, but also turns your social media management into a seamless, optimized process. By planning out all future activity and content with a social media calendar, you'll be able to pool your resources and organize a successful campaign strategy to hit objectives and increase web traffic.

Struggling for an impact on social media? Drive traffic to your website organically by increasing social media engagement. 

Producing plenty of content but getting no engagement on social media? Social shares (or lack thereof) is a common problem faced by content marketers today.

Many businesses are posting quality content to social media, but when it comes to driving traffic to their website and increasing online reach, the visitor figures just aren’t there.

Social media is amongst the most efficient forms of building customer relationships and increasing brand interaction, according to Forrester Research “social media is the second most popular channel for web discovery behind organic search”.

With this in mind, implementing the right strategies to maximise organic reach is key to increasing social media engagement and will get more people sharing your content on their social networks.

 Here’s our top tips for increasing your social media engagement:

Your marketing will only ever be a good return on investment if it speaks to the right people in the right way.

A customer-centric marketing strategy aims to do one thing very well: to talk to customers in a way they can identify with, to build a bond of trust that your competitors can’t match. With the right interest peaked, your marketing should then have a greater return on investment. To do this, inbound marketing educates readers to help direct qualified customers to you, so it makes sense that your content marketing strategy should always have the customer at its heart. To do this, a buyer persona is your first port of call.

Excentra’s expertise can help you deliver a dynamic online experience.

Our research found that a third of customers search for property using their mobile. Finding a home is often fast-paced and competitive, so as renters and buyers we rely on the web to keep on top of the market. As such, you need to be confident that your website is always easy to use, performing at its best no matter the device. 

We’ve been working closely with multiple estate agents to unlock their website’s potential, streamline their processes, and increase their return on investment.

Discover a well-rounded agency that asks the right questions.

As a business owner, one of the smartest things you can do is to stay focused on your strengths.

Whether you’re a start-up or a well-established business, the key is to stick to what you’re good at and find a partner for the rest. Marketing is a great place to start outsourcing because branding and outreach change at a rapid pace, so keeping up to speed is time-consuming and expensive.

Give your website the tools to engage visitors so they’re then empowered to engage with you.

Your website has the potential to be an invaluable source of information for its visitors – and a vital selling tool for you. It educates a customer on your business, skills, and service offering. As such, it needs to hold a visitor’s attention, turning them into a prospect only with the right information at hand.

However, just creating a responsive website isn’t enough: you need to keep reviewing, maintaining, and updating your content to address what your visitor wants to know.