GDPR: threat or opportunity?
The internet is alive with articles, opinion pieces and guides advising businesses how to prepare for and comply with the General Data Protection Regulation (GDPR), the new kid on the regulation block that promises to radically alter the data landscape when it comes into force on 25 May 2018. Who knew the humble topic of personal data could generate such a buzz?
Depending upon your outlook, you can view the GDPR as a threat or an opportunity. It’s true that there are huge fines which can be imposed on businesses who fail to comply with the new data protection rules, plus a good deal of work and effort needed to get your house in order, but that’s only one side of the story. The other, more positive approach to the GDPR is succinctly expressed by the Information Commissioner, Elizabeth Denham, who said: “I believe there is a real opportunity for organisations to present themselves on the basis of how they understand and respect the privacy of individuals.”
GDPR for Marketers: The Essentials – The Direct Marketing Association (UK) Ltd
The WFA’s GDPR guide for Marketers – The World Federation of Advertisers
Maximise the opportunities with Excentra
The Excentra team woke up to the implications of the GDPR a long time ago and strongly believe it is an opportunity to improve trust between a business and its customers by being upfront about how they use customers’ data. Businesses large and small which hold personal data on customers, prospects or employees based within the EU will need to handle customers’ data in a very different way post-25 May.
How we can help
The Information Commissioner’s Office (ICO) – the body responsible for overseeing the introduction of the GDPR – is advising businesses to take 12 steps to prepare for the introduction of the General Data Protection Regulation.
These are key steps that – if you have the time and capacity to follow diligently – should put you on a firm GDPR footing. If, however, you lack either the time, personnel or expertise to prepare for and comply with the new data regulations, we can help.
To ensure you are GDPR compliant, we can help you with the following:
- Re-permission existing data prior to the GDPR deadline
- Employee education: advise how to communicate the changes to employees and ensure everyone accepts responsibility for data privacy
- Conduct a data audit: we can work with your team to identify and document all the personal data you hold and identify the lawful basis for processing that data
- Validate existing permissions and consents, and cut out dead wood from your databases
- Ensure all marketing communications have clear and proactive ‘opt-in’ consent options
- Develop a privacy notice: to explain how individuals’ data is collected, processed and protected
- Assess cases where your business has a ‘legitimate interest’ to interact with customers
- Ensure your website has an appropriate SSL certificate
Get in touch
Whatever stage you’re at in your GDPR journey, we can help ensure the legislative changes generate opportunities rather than restrictions for your business. Get in touch today.